This plan is for you if:

  • You’re a new or self-published author with a book already out (or in pre-order).
  • You know you need to market, but have no idea where to start—or what actually works.
  • You’re tired of random tips, expensive “solutions,” and generic “buy my book” social posts that go nowhere.​

If that sounds familiar, DIY-BMB gives you a clear roadmap and concrete tasks you can follow at your own pace.


DIY-BMB is built around a three-step plan:


Step 1: Fix your landing page so it can actually sell
You’ll learn how to:

  • Evaluate and strengthen your cover, price, and ratings strategy.
  • Write (or rewrite) a compelling blurb and description (
  • Use AI to refine your keywords and categories so your book is easier to find.​

Step 2: Build your author platform foundation
You’ll learn how to:

  • Set up a simple, effective author website and “about” page.
  • Set up or optimize your Amazon Author Central page and author bio.
  • Assemble a basic media kit (

Step 3: Target the right readers with focused marketing
You’ll learn how to:

  • Understand targeting—and why most authors get this wrong.​
  • Choose tactics that fit your budget, from social media posts and email list building to giveaways, reviews, blog tours, and selective ads.​.
  • Avoid common money-wasters and spot scam offers before they hit your wallet.

What you get:

A pdf version of the Book Marketing Basics plan and access to a whiteboard version so you can work on the plan online or offline.  Check out the whiteboard sample.


Cost: $100